LEXUS ED2 - The Soul of Future Premium

R C A - F I R S T T E R M P R O J E C T


What could a premium mobility service look like in the future of Urban Europe?

My first project at the RCA sponsored by Lexus Europe Design Center ED2.

I was pleased to be selected as one of the finalists for this challenge.

My concept uses 4D technology for optimised and inclusive ergonomics

and Lexus branding opportunities. These technologies transform the Neko

from a static object into a living friend. For example, the vehicle can perform

the traditional Japanese bow when entering, while microbots replace

wheels and allow complete flexibility to achieve quickness in urban areas.

Japanese Gestures


C E R E M O N Y

• Gesture of Bowing

• Showing reverence tradition and respect

Using 4D Technology

Intelligent behaviour

• Expresses semantics

Like a tame animal

Ideation


F O R M A N D C O N C E P T

Boarding Ceremony - Keysketch


J A P A N E S E B O W I N G

Levels of Technology


T E C H B E Y O N D 4 D

The Nest


N E W C O M F O R T

I N T E L L I G E N C E

B O W I N G

T O

E N T E R

Boarding Ceremony


J A P A N E S E B O W I N G

Suspension and Framework


F U T U R E T E C H N O L O G Y

MICROBOTS

Inspired by the Film “Big Hero 6“

  • Small magnetic nanobots that can join together with each other to form various structures and

  • Behave in swarm intelligence

  • Chassis, suspension and wheel in one.

    Mircobots could move and morph the

    vehicle beyond the imaginable and would

    represent a revolution in mobility with

    unlimited possibilities and advantages

Functional Advantages


M I C R O B O T S

E-Ink Individuality


M I C R O B O T S

I M P R E S S I O N S