LEXUS ED2 - The Soul of Future Premium
R C A - F I R S T T E R M P R O J E C T
What could a premium mobility service look like in the future of Urban Europe?
My first project at the RCA sponsored by Lexus Europe Design Center ED2.
I was pleased to be selected as one of the finalists for this challenge.
My concept uses 4D technology for optimised and inclusive ergonomics
and Lexus branding opportunities. These technologies transform the Neko
from a static object into a living friend. For example, the vehicle can perform
the traditional Japanese bow when entering, while microbots replace
wheels and allow complete flexibility to achieve quickness in urban areas.
Japanese Gestures
C E R E M O N Y
• Gesture of Bowing
• Showing reverence tradition and respect
• Using 4D Technology
• Intelligent behaviour
• Expresses semantics
• Like a tame animal
Ideation
F O R M A N D C O N C E P T
Boarding Ceremony - Keysketch
J A P A N E S E B O W I N G
Levels of Technology
T E C H B E Y O N D 4 D
The Nest
N E W C O M F O R T
I N T E L L I G E N C E
B O W I N G
T O
E N T E R
Boarding Ceremony
J A P A N E S E B O W I N G
Suspension and Framework
F U T U R E T E C H N O L O G Y
MICROBOTS
Inspired by the Film “Big Hero 6“
Small magnetic nanobots that can join together with each other to form various structures and
Behave in swarm intelligence
Chassis, suspension and wheel in one.
Mircobots could move and morph the
vehicle beyond the imaginable and would
represent a revolution in mobility with
unlimited possibilities and advantages
Functional Advantages
M I C R O B O T S
E-Ink Individuality
M I C R O B O T S